Callaway Sports Brand is a popular sports equipment and clothes company. The company was established in 1982, and it has got more than 400 employees, plants, and branches spread out around the world. Every year it produces about 5 million articles of various kinds: golf bags, balls, clubs, clothing. It also exports its products to 60 countries. Every year the company amazes sports fans with its new products. In particular, in 1993, it presented an 8-club golf set – a record achievement. It was only possible to produce such a set on order within two years of serial production of all its elements. One year later, the same company introduced a model Epic Driver with a titanium head and a length of 41.5 inches – a novelty in the golf industry. In 1999 Callaway Company presented another new driver: Great Big Bertha II, distinguished by its lightness and design features. It became trendy and soon gained recognition among most professional players who used it as their favorite implement for driving. In 2004 the company presented its new club: Big Bertha Diablo and achieved great success. The attractive appearance of the club, in combination with its high performance in the game, was appreciated by players from many countries, including such famous names as Tiger Woods, Jim Furyk, and Lucas Glover. Nowadays there is a good choice of clubs of different price ranges and designs. The company’s range is wide: from the most expensive clubs to inexpensive models of golf balls. Representatives of both sexes can choose among more than 80 items of men’s and women’s clothing. The assortment includes some exciting sets, for example, a winter set with thermal underwear and a cap or a summer set with T-shirts and golf trousers. Callaway Sports Brand has a professional team and always supports sportsmen and women: for instance, it donated the money to build the children’s playground in Florida. It offered a grant to support the National Junior Golf Association. This organization helps young people improve their skills in different sports, and two Callaway Company employees became its trustees. In 2004 company became a sponsor of one of the world’s biggest golf tournaments – Masters. In 2006 it sponsored an international golf tournament called World Golf Championships and started to support Amsterdam’s football club. In 2007 the same golf club entered the top ten most famous clubs with its own sports brand and had been on the rise ever since. In conclusion, it should be said that Callaway Sports Brand is a winner in the sports industry, its clubs and equipment are of high quality, and the players trust them. It is known for constantly introducing new designs on the market. By producing new golf bags, balls, and clothes make many people happy. All these facts contribute to its extensive sales and opening of new branches over the world.